Now piloting with shelters

Every dog deserves a plan,
not a whiteboard

Heelr helps shelter teams track activities and reduce stress in dogs — so the right dog gets the right care at the right time.

The problem

Shelters run on whiteboards.
Dogs pay the price.

The chalkboard problem.

Volunteers show up, grab a dog, and head out. Sounds great — except nobody knows what already happened today.

A dog who’s had three walks and a playgroup doesn’t need a fourth outing. They need quiet time. But the next volunteer doesn’t know that.

Well-meaning energy becomes overstimulation. Longer stays. Escalating behavior. Harder adoptions.

The solution

Replace the whiteboard
with a living dashboard

heelr.app/dashboard
Who Needs a Walk 8 active dogs
Luna Needs walk
Kennel B-7 · Last out 4.5 hrs ago
Needs Care Mod Squad
Best activity: Walk — 88% calm exits
Duke 3 activities today
Kennel B-3 · Last out 45 min ago
Resource Guarding Staff Only
Consider decompression time
Daisy Calm exit
Kennel C-2 · Last out 1 hr ago
Improving
Best activity: Playgroup — 91% calm exits

Simple tools for
the real work of shelter care

Not another database. A daily operations layer your volunteers will actually use.

Priority Dashboard

Every dog sorted by who’s been waiting longest. At a glance, your team knows where to spend their shift.

Three-Tap Logging

Activity type. Duration. Calm exit or overaroused? Faster than a whiteboard — designed for the yard, not the desk.

Behavior Trends

Track patterns over days and weeks. Know which dogs are improving, which need a different approach, and which are ready to go home.

Handling Levels

Volunteers see only the dogs they’re cleared to handle. Level 1, Mod Squad, Staff Only — everyone stays safe.

Health & Safety Flags

Flag dogs that need medical attention, behavior support, or staff follow-up. The right people see it before the next shift starts.

Built to Connect

Integration-ready when you are. As Heelr grows, your data will work harder when your tools talk to each other.

Click into any dog
to see the full picture

heelr.app/dogs/luna
← Back to Dashboard
Luna
Lab Mix · Kennel B-7 · Day 12 at shelter
● Level 1
Behavior Profile
Dog Friendly Takes Treats Pulls on Leash Jumpy w/ New People
Today’s Activities
9:15 AM Potty (15m) · Sarah Calm
11:30 AM Walk (30m) · Mike Calm
2:00 PM Yard Time (30m) · Jen Calm
7-Day Exit Behavior
Calm
85%
Excited
12%
Overaroused
3%
Luna does best with 30-min walks in the morning. Calm exits 92% of the time before noon.
Log Activity

Log an activity before the leash hits the hook.

Three taps and you’re done. Activity type, duration, exit behavior. No typing required — designed for one hand and a dog in the other.

Log Activity: Luna
Activity
Walk
Yard
Potty
Playgroup
Training
Other
Duration
15m
30m
45m
Exit Behavior
Calm
Excited
Over
Add a note (optional)…
Submit Log

Built with, not for.

Heelr was designed alongside the volunteers and behavior staff at a humane society in Wisconsin. Every feature was validated by the people who actually walk the dogs.

“The biggest pain point is helping volunteers manage stress in dogs instead of adding stress with overstimulation, too much anxiety and arousal, and not enough decompression.”

Jen, Behavior Staff

We’re not tracking data for data’s sake.

Every activity logged is a data point. Over time, Heelr builds a picture of what each dog needs — which activities reduce stress, which handlers they respond to, and when they’re ready to find the right home.

Made for the people
on the floor

Volunteers

See who needs a walk. Log what you did. Move on. No guessing, no chalkboard.

Trained Handlers

Handle the moderate dogs. See stress trends. Know when to dial back or switch to decompression.

Shelter Staff

Manage the roster. Review behavior and health flags. Set handling levels. Keep everyone safe.

3 taps

to log an activity

100%

mobile-first

0

whiteboards needed

Give your shelter
a calmer day.

Whether you have 20 dogs or 200, your volunteers deserve better than a chalkboard. We’re looking for shelters and rescues to partner with.

Request Early Access

Build an integration? We’d love to hear from you — hello@heelr.app